He reportedly will sign a contract extension - believed to be his last - to keep him in office until spring 2027, when he would be 68.īy then, the NFL might have paid him half a billion dollars. The scales of Goodell’s legacy cannot be calibrated until he leaves his post. ‘The Beast’ 2023 NFL Draft guide: Dane Brugler’s scouting reports, player rankings At least 11 new stadiums will have been built. More games are played on different days through different media platforms. Releasing the schedule used to be a press release now it’s a two-hour primetime event. The NFL now is year-round television show. The current deal doesn’t expire until 2030. The NFL has enjoyed relative labor peace, with Goodell overseeing back-to-back, 10-year collective bargaining agreements. The Washington Commanders are on the verge of selling for at least $6 billion. The smallest-market club that can be bought, the Buffalo Bills, sold in 2014 for a record-breaking $1.4 billion. When Goodell took over in 2006, NFL revenues were about $6 billion, with the average Forbes valuation of each franchise $897 million. “The NFL has had the good fortune, whether it be astuteness and good judgment of ownership or just plain luck, of somehow having the right person in the commissioner’s chair at the right time for the league to advance,” former San Francisco 49ers and Cleveland Browns president Carmen Policy said. Yet in interviews with more than a dozen people who have worked with and under him, negotiated alongside and against him, held similar office as him and studied him, a majority claimed anyone could have orchestrated comparable success as Goodell but conceded a more robust NFL is difficult to fathom. Goodell long has refused to ponder his place in history while he’s still on the job. Barring an unconquerable scandal, a circumstance Goodell has yet to encounter, he will be inducted into the Pro Football Hall of Fame. The rookies in attendance will bear hug him on stage. The players union considers him an adversary, a tyrant. He’s depicted as brilliant and as a buffoon. And those are the two numbers that explain why Goodell was rewarded with another five years as NFL commish and a blockbuster paycheck.Goodell will glow and might playfully goad the crowd to yawp louder because this is what he has become: the smooth striding contradiction of a publicly unpopular executive to whom owners will have given more money than they’ve paid the greatest players in football history. But soaring TV contracts and a more favorable labor agreement have pushed the average franchise value to $2.5 billion with profits of $101 million. Operating profits were "only" $31 million per team. The average NFL franchise was worth $898 million in 2006 when Goodell took the reins of the league as just the fourth NFL commissioner since World War II. But NFL owners have loved watching their franchise values and profits grow under Goodell. Fans lambast Goodell for his contract, his handling of the national anthem protests and countless other issues. Players attack Goodell for the seemingly arbitrary punishments handed down from the league office. Sources: AFL-CIO company proxy statements The CEOs at PepsiCo, ExxonMobil, JPMorgan Chase, Johnson & Johnson and Wal-Mart Stores all made less last year than Goodell's projected paycheck. But the NFL really pales in size compared to America’s biggest companies, whose chief executives almost always earn less than Goodell. Goodell’s every step is watched more closely than most CEOs as the head of the world’s biggest sports league, and the NFL is a large operation with $14 billion in annual revenue, with its 32 teams worth a combined $81 billion. Goodell’s potential annual paycheck would be higher than IBM’s Ginni Rometty, who oversees a company with an enterprise value of $177 billion and revenue of $78 billion, AT&T’s Randall Stephenson (EV: $338 billion, revenue: $161 billion) and nearly every other head of a big company. Only 10 CEOs in the S&P 500 made more than $40 million in total compensation in 2016, per available data from the AFL-CIO. So Goodell is hardly the only CEO making bank, but he is near the top of the list compared to the heads of 500 of the largest publicly-traded U.S. The CEO-to-worker-pay ratio was 347 to 1. CEOs of S&P 500 companies earned $13.1 million on average in 2016 compared to $37,362 for the average worker in an analysis of proxy statements by the AFL-CIO. Outrage over CEO pay is one of America's favorite pastimes.
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